Here's what most people miss about these iPhone color leaks: it's not just aesthetics

Here's what most people miss about these iPhone color leaks: it's not just aesthetics. This is a deliberate strategy to drive upgrade cycles in mature markets like India.

New, distinct colors create perceived obsolescence for older models, making the 'Pro' feel fresh. It's subtle product differentiation for premium segments. For Indian retailers & marketers: leverage this color-driven FOMO. It works.

https://www.livemint.com/technology/gadgets/iphone-18-pro-design-leaks-again-in-live-images-dark-cherry-light-blue-and-black-colours-revealed-11781228198771.html