India’s Otipy grew revenues by 43% and raised USD 44 million, but shut down in 2025 due to rising...

India’s Otipy grew revenues by 43% and raised USD 44 million, but shut down in 2025 due to rising expenses.

Building a fresh produce marketplace? Rapid sales expansion will not keep you afloat if buyer acquisition and sourcing costs stay high.

The lesson: Make sure the money earned on each order covers the full cost of fulfilling it before trying to scale up.

https://www.aristechia.com/p/when-digital-innovation-meets-business