Here's what most people miss about Ananta Capital's Phitku acquisition: it's a clear signal of D2C...

Here's what most people miss about Ananta Capital's Phitku acquisition: it's a clear signal of D2C market maturity.

PE firms are actively consolidating the fragmented personal care space. This isn't just an investment; it's about scaling digital-first brands for wider distribution and proving strong exit potential for founders.

https://inc42.com/buzz/ananta-capital-acquires-majority-stake-in-personal-care-brand-phitku/