Google Search ad growth fell from 19% in Q1 to 12% in Q3, driving its push into global AI Mode ads

Google Search ad growth fell from 19% in Q1 to 12% in Q3, driving its push into global AI Mode ads.

Building search or ad tech? AI queries are 3x longer and use voice or images, shifting user habits toward conversational recommendations.

“We are now scaling high-quality ads within AI overviews in AI mode to more users and queries” — Philipp Schindler, Google’s chief business officer

https://techcrunch.com/2026/10/28/google-expands-ai-search-ads-globally-as-core-ad-growth-slows/