Here's what most people miss about this hire: it's a clear signal of the industry's pivot towards...

Here's what most people miss about this hire: it's a clear signal of the industry's pivot towards integrated planning. Agencies like Schbang are consolidating traditional media expertise with digital & creative. This isn't just a role; it's a strategic move to offer clients holistic brand solutions.

For professionals, it means developing skills beyond channel silos. The demand is for those who can connect the dots across the entire customer journey, not just manage media buys.

https://www.afaqs.com/people-spotting/schbang-appoints-abhishek-lohmod-as-integrated-planning-lead-11752947