Here's what most people miss about the E20 fuel story

Here's what most people miss about the E20 fuel story. It's not just about petrol. The surge in demand for premium fuel despite higher costs signals a broader trend: consumers are willing to pay for performance assurance.

This creates a supply chain gap for dealers and a strategic opportunity for brands across sectors to cater to this premiumization drive. Don't underestimate the power of perceived value over immediate cost savings.

https://energy.economictimes.indiatimes.com/news/oil-and-gas/e20-rollout-fuels-demand-for-premium-petrol-amid-mileage-engine-concerns/132191219