Here's what most people miss about VIDA's "VOOM" rebrand: it's Hero MotoCorp's strategic play to...

Here's what most people miss about VIDA's "VOOM" rebrand: it's Hero MotoCorp's strategic play to own the full spectrum of electric mobility, not just scooters.

They're leveraging their legacy strength ("Powered by Hero") while signaling a bold expansion into off-road EVs and future concepts like NOVUS. This isn't just a logo; it's a statement of intent in a maturing EV market.

https://www.afaqs.com/news/mktg/hero-motocorp-refreshes-vida-with-a-new-voom-identity-as-ev-ambitions-expand-12120828