Biggest mistake Indian startups make is building solutions for only the top 10% urban market,...

Biggest mistake Indian startups make is building solutions for only the top 10% urban market, ignoring the vast potential of Bharat. True innovation in India should focus on solving deep-rooted, structural problems in areas like supply chains, logistics, and financial services for tier 2 and tier 3cities. Startups must shift their mindset from creating another food delivery app for metro areas to developing impactful solutions that uplift the lives of the underserved majority. Catering to the diverse needs and challenges of India's heartland is where the real opportunities for transformative growth lie.