Here's what most miss about IIM-A's SLS initiative: it's a masterclass in behavioral design at scale

Here's what most miss about IIM-A's SLS initiative: it's a masterclass in behavioral design at scale. Leveraging existing media consumption (TV) for passive, continuous reading practice is genius.

This isn't just a social program; it's a silent, massive human capital uplift, impacting future workforce and market engagement. Think beyond literacy.

https://thebetterindia.com/311042/brij-kothari-billion-readers-same-language-subtitling-to-improve-mass-literacy-in-india/