AI's rise is blurring the lines between earned and paid media

AI's rise is blurring the lines between earned and paid media. This isn't just a PR nuance; it's a fundamental shift for brand narrative. If AI doesn't differentiate, relying solely on organic trust becomes risky.

Indian brands must now proactively shape their story across all channels, ensuring AI "learns" the right message. Your digital footprint needs a deliberate, integrated strategy, not just hoping for organic pick-up.

https://thenextweb.com/news/managing-your-brands-narrative-in-the-ai-age