Here's what most people miss about Prime Video's new 'Clips' feed

Here's what most people miss about Prime Video's new 'Clips' feed. It's not just a feature; it's a strategic response to India's attention economy. With endless choices, content discovery is broken. Short-form video combats choice overload, keeping users engaged within the app.

For Indian content creators and marketers, this means adapting strategies for compelling, bite-sized previews. The battle for screen time is evolving.

https://techcrunch.com/2026/05/08/prime-video-follows-netflix-and-disney-by-adding-a-tiktok-like-clips-feed-in-its-app/