Colgate's Dravid campaign is a strategic move beyond basic hygiene

Colgate's Dravid campaign is a strategic move beyond basic hygiene. By linking oral health to athletic performance and overall physical readiness, they're executing a brilliant category redefinition.

This isn't just marketing; it's a blueprint for legacy brands to tap into India's growing holistic wellness market and find new relevance.

https://www.afaqs.com/news/advertising/colgate-total-ropes-in-rahul-dravid-for-oral-health-campaign-11138622