Here's what most people miss about Zerodha's Rainmatter investing in PrimeInvestor: it's not just...

Here's what most people miss about Zerodha's Rainmatter investing in PrimeInvestor: it's not just funding. It's a strategic move into the wealth management value chain, specifically PMS. The market for sophisticated, personalized investment solutions is booming, and Zerodha wants a piece. Expect more platforms to integrate or acquire for deeper financial advisory capabilities. This signals a shift beyond DIY investing.

https://inc42.com/buzz/zerodhas-rainmatter-invests-in-primeinvestor-to-tap-pms-boom/