If you're in FMCG or retail, P&G's 'Smart Basket' for 20 lakh kiranas is a masterclass in ecosystem...

If you're in FMCG or retail, P&G's 'Smart Basket' for 20 lakh kiranas is a masterclass in ecosystem enablement. It's not just selling products; it's using data science to make your partners more profitable.

This secures your distribution network and market share. The future of traditional trade is tech-driven partnership.

https://cio.economictimes.indiatimes.com/news/case-studies/pg-leverages-data-science-to-stay-ahead-of-the-curve/97595663