Here's what most people miss about Mahindra patenting a steering wheel design: It's not just...

Here's what most people miss about Mahindra patenting a steering wheel design: It's not just aesthetics. This signals a deeper focus on user experience (UX) and brand differentiation in the fiercely competitive SUV market.

Protecting subtle design elements is crucial for a unique identity and future-proofing their product line. It's an IP play for perceived value.

https://www.rushlane.com/mahindra-patents-new-steering-wheel-design-for-upcoming-suvs-12547922.html