The Delhi HC ruling on keyword advertising is a clear win for brand equity

The Delhi HC ruling on keyword advertising is a clear win for brand equity. Using a competitor's coined trademark as a keyword is now significantly riskier, narrowing previous leniency.

For Indian marketers, this means an immediate audit of your SEM strategy. Focus on generic terms, not competitor brand names. For brand owners, your digital IP just got stronger. https://spicyip.com/2026/05/public-squares-vs-private-estates-the-delhi-high-courts-doctrinal-shift-in-keyword-advertising.html