Here's what most people miss about the Thar Roxx Star: it's a classic example of segmentation...

Here's what most people miss about the Thar Roxx Star: it's a classic example of segmentation within success. When a product like Thar dominates, the play isn't just new models, but creating premium niches for existing loyalists. It extends brand equity without a full redesign. Smart lifecycle management.

https://www.motoroids.com/news/mahindra-laundches-thar-roxx-star-edn-at-rs-16-85-lakh/