Here's what most people miss about P&G's 'Smart Basket': it's not just a CSR initiative

Here's what most people miss about P&G's 'Smart Basket': it's not just a CSR initiative. This is a strategic play using data science to embed deeper into India's unorganized retail fabric. By optimizing kirana inventory, P&G gains hyper-local demand insights and secures distribution. It's a blueprint for FMCG growth through ecosystem enablement.

https://cio.economictimes.indiatimes.com/news/case-studies/pg-leverages-data-science-to-stay-ahead-of-the-curve/97595663