Here's what most people miss about India's fragrance boom: It's not just luxury

Here's what most people miss about India's fragrance boom: It's not just luxury. It signals aspirational consumption shifting from 'occasion-based' to everyday lifestyle.

This means brands must rethink product positioning, distribution, and pricing for the 'everyday aura' segment. A huge opportunity for D2C brands and retailers tapping into daily premiumization.

https://www.tigerfeathers.in/p/that-smells-expensive