Here's what most people miss about the Vi-PhysicsWallah tie-up: It's a strategic move by telcos to...

Here's what most people miss about the Vi-PhysicsWallah tie-up: It's a strategic move by telcos to become digital service aggregators. Connectivity alone isn't enough.

By bundling high-demand content like edtech, they drive stickiness. Edtech gains unparalleled rural market access. This model will replicate across sectors reaching the next billion users.

https://education.economictimes.indiatimes.com/news/edutech/vi-and-physicswallah-announce-strategic-partnership-to-revolutionise-digital-learning-for-students-in-rajasthan-and-up-east/130965510