Here's what most people miss about AI in e-commerce: it's not just about better recommendations

Here's what most people miss about AI in e-commerce: it's not just about better recommendations. The real shift is from inventory-led platforms to intent-driven marketplaces.

For Indian businesses, this means focusing on AI that understands customer why, not just what. Building for anticipatory commerce will be the new differentiator.

https://eximiusecho.substack.com/p/when-ai-met-commerce