Frido's 'Want Cuddles?' campaign proves a powerful point for Indian brands: curiosity-driven...

Frido's 'Want Cuddles?' campaign proves a powerful point for Indian brands: curiosity-driven marketing works. By ditching overt branding initially, they leveraged human intrigue via QR codes to generate 10M+ impressions & 2x organic traffic.

It's about creating an experience, not just an ad, building brand love organically. A smart play for competitive markets.

https://www.socialsamosa.com/indian-social-media-case-studies/case-study-frido-qr-codes-curiosity-driven-marketing-launch-cuddle-sleep-pillow-8752403