Here's what most people miss about Zouk's Kriti Sanon tie-up

Here's what most people miss about Zouk's Kriti Sanon tie-up. It's not just celebrity endorsement; it's a strategic move to define the modern Indian consumer segment.

Zouk is leveraging Kriti's image to bridge traditional aesthetics with contemporary functionality, aiming for mass-market appeal in a rapidly evolving lifestyle space. This signals aggressive scaling beyond niche.

https://www.socialsamosa.com/industry-updates/zouk-ropes-in-kriti-sanon-as-brand-ambassador-8755092